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- Customers Say The Stupidest Things (Volume One) by Adam
Details if other :. Thanks for telling us about the problem. Return to Book Page. Customers Say The Stupidest Things Part One I have only worked in a shop for about three years now, but I have heard some of the weirdest things in my time there. For clarity, the shop I work in sells newspapers, magazines, books and stationary and is on a high street in England.
For privacy and legal reasons, I will not reveal the name of the company I work for, and I won Customers Say The Stupidest Things Part One I have only worked in a shop for about three years now, but I have heard some of the weirdest things in my time there. You must have us confused with another branch. Some of them do have cafes. Get A Copy. Kindle Edition , 64 pages. More Details Friend Reviews. So I heard, but just wanted to make sure.
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We get everything else there. Just asking. Which smells worse, dog, cat or human urine? In the scheme of things, does it really matter? Where do lost socks go when they go missing? Millions of socks go missing every year. I want to know where the bodies are buried, but more importantly who buries them.
What kind of pigs eat people? Does this mean bacon from vegan pigs tastes different than bacon from carnivorous pigs? What are the best investment opportunities in Nigeria? I heard they have their own version of the Brooklyn Bridge for sale. How long does it take to drown an ant? Probably times longer than it takes to just squash it. What are the 10 stupidest baby names?
What do dead rats smell like? Can cow saliva cure baldness? I missed the myth busters episode on this one. What is a magical way to gain weight?
I understand it takes something close to magic to LOSE it however. What is the medical term for when all of your arteries and veins are totally clogged with fat? Find the remote of course. How many people have dropped their cell phone in the toilet? According to Microsoft, about one in five, or 20 percent of us.
The 20 Dumbest Things Skip Bayless and Stephen A. Smith Have Said
Most people still talk to each other:- 3. Probably the most valuable feature of social media is that it gives brands the ability to listen in real time They were actually listening before, but now its possible to do it more effectively. Most of the people I meet now research major buys before making a commitment. Ads pique their curiosity but there has to be more.
Greg Reply: August 23rd, at pm. The error in your logic, however, is in the assumption that logical ads are for changing behavior and emotional ads are for changing attitudes. I am flabbergasted that a marketing professional would assert this. But the point of my second principle Advertising messages should be created for, and directed at, the heavy using, high yield customers in your category is not about media buying. It is about creative strategy.
But in this category, the behavior of a 25 year-old man who is a heavy user is more relevant than a 45 year-old woman who is not.
12 Of The Stupidest Things Customers Have Said To Employees
By the way, of all the principles of performance-based advertising, this one has been unusually effective for our clients and unusually successful in differentiating us from other agencies. As for section 3, all I can say is…. PBA is about probabilities, not absolutes. For that matter, any statement about human behavior is about probabilities, not absolutes.
There are plenty of examples of ad campaigns that do not follow these principles but have been successful. There are also situations in which PBA principles will not be relevant.
Customers Say The Stupidest Things (Volume One) by Adam
If you apply PBA principles, you are not guaranteed to succeed. I have followed your blog and think you are a smart guy.
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But sometimes smart people say…unfortunate…things. Greg Reply: September 5th, at pm. Yes, I agree again, but think your document and your comments on your blog go way to far. Both your agency document and your blog argue against that.
Yes, to your credit you do say that and often repeat it in your blog. Moreover, you often take pains to state clearly when your are making statements of fact and when you are making statements of opinion which is both rare and admirable. However, even in principle, I disagree with the document except for the point about heavy users, but you do bundle that one with the point about demographics and attitudinal targeting. I never said you were stupid, never even remember thinking it. And, for the record, no one says stupid things more often than I. I just never point them out in my blog.
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Nothing is stopping us from buying media based on attitudes and we often do. Usage is more of a problem because of sample size. Moreover, we often buy media differently than it is sold. I love your writing but I am glad to see Bob calling you out on this one. I had a completely different interpretation of each point. Attitude is important and influences behavior but attitude without behavior is useless. Take Toyota for example. Would Toyota rather have me feel that they have done enough to deal with the recall problems but buy a Ford, or feel concerned but buy a Toyota anyway?
It is easier to keep a customer than to get a new one. Continuing with my Toyota example. It is easier to convince someone who drives a Toyota that it is time to upgrade than it is to convince someone who drives a Ford to switch. While I agree immediate sales is short sighted, if your advertising is not part of a plan that will eventually lead to sales why the heck do it? But the original point was about loving the product not the brand.
I started to like Apple because this iPad is so freaking awesome. What mattered is that I tried the product and it does exactly what I need it to do.